Design

String Series with Corina Koch

Corina Koch String Series 1

Corina Koch is a Sydney based stylist whose work in interior styling and art direction has been featured in many of Australia’s leading publications. She is a creative perfectionist with an enviable understanding of visual composition, has an insatiable drive for innovation and a charmingly laidback attitude.

Corina Koch 2

Around this time last year, we started working with Corina for our 2016:01 Collection campaign shoot. It didn’t take long to realise that it was a good idea. She was a ball of energy throughout the entire lead up and on the day, navigating the set like a seasoned professional with an abundance of creativity up her sleeve, which left us very surprised at the end when we learned that this was one of her earliest campaign shoots.

Today are excited to share one of Corina’s latest projects made in collaboration with local photographer Sian Egginton. The String Series is a passion project they worked on together to challenge themselves creatively, and as you see, the result is quite spectacular!

Corina Koch 3

Z: What was the thought process behind the String Series?

C: I wanted to push myself creatively, and create something completely different to what I’d been doing, something more conceptual. I was inspired by the soft colour palette and envisioned it combined with the texture of string. From there I played around with concepts but decided I wanted the objects to look as though they were self-supported whilst still connected to the string. I approached Sian with the concept, she loved it and we went from there.

Z: What makes this project special to you?

C: Any personal project feels like it’s one of your babies. You don’t have to work to anyone else’s brief, so it’s a true representation of your personal aesthetic.

If there’s anything I’ve learnt from this project, it’s that simple is not easy. There is a fine line between keeping it simple and interesting, and being bland and boring. You’re also moving things by the millimeter when shooting so close, while also playing with a lot of balancing, angles and lighting.

Z: You have collaborated with photographer Sian Egginton on a couple of projects now. How would you describe the way you work together?

C: Sian and I almost share a creative brain. We both like taking risks and feel that compulsion to do things that haven’t yet been done. She is extremely patient and has an abundance of positive energy, so as a team, we take our time perfecting each project until we are satisfied with the results. She then edits each project with diligence and I know I can trust her to do a great job.

Corina Koch 4

Z: What do you love most about your work?

C: Ah I know it’s so cliché, but although it can be physically and mentally demanding, I feel grateful that it never feels like ‘work’. It’s more a creative process that I always feel incredibly privileged to be a part of. I’d have to say I feel most lucky to be surrounded by so many inspired and likeminded people that I’m proud to call my friends.

 

Z: What’s coming up for you this year?

C: I’ve been working on some beautiful editorial shoots this year and have now started branching out to shoot homes- which has been a change. I’ve also done some beautiful campaigns for some furniture and homewares brands which I will get to share with everyone soon and in the coming months, I am equally looking forward to working with some brands I’ve previously collaborated with. This is my second year styling, and have learn a lot in the last year- so I’ll really be trying to push boundaries and work on technique.

Corina Koch 5

RAPID FIRE

If I weren’t a stylist I would be: Undoubtedly still in the creative industry.

My favourite time of day is: Bedtime guitar sessions every night with my son.

I wish someone had told me 5 years ago: Don’t be scared to put yourself out there. Just go for it!

My guilty pleasure is: Flowers, watching makeup tutorials on Youtube and Cadbury Pineapple Chocolate.

Today I feel: Sore from a massive weekend shoot!

See more of Corina’s work on her website and Instagram.

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